New Ad Message Received

How to Use the “New Ad Message Received” Event in Botassium

Running ads on Facebook or Instagram that open into a WhatsApp chat? With the “New Ad Message Received” event in Botassium, you can instantly respond to those leads and track their journey from ad click to conversion.

This guide walks you through how to set up automation flows that start the moment someone messages you through a Meta ad.

What is the “New Ad Message Received” Event?

The New Ad Message Received node is an event trigger that activates when someone contacts your WhatsApp number through a Meta ad campaign, such as a Click-to-WhatsApp ad on Facebook or Instagram.

This is useful for:

• Automatically welcoming leads from ads

• Starting sales or lead qualification flows

• Tracking ROI on ad campaigns

• Notifying your sales team of incoming prospects

How to Set It Up

1. Open the Automations Section
   Go to your Botassium dashboard and select the Automations tab.

2. Create or Edit a Flow
   Add this event to any automation that should handle new ad-based contacts.

3. Add the “New Ad Message Received” Event Node
   Drag the node from the Events section into your flow.

4. Connect to Actions
   After the event is triggered, you can:

   • Send a personalized welcome message

   • Qualify the lead with buttons or questions

   • Tag the user as "From Ad"

   • Store ad source data for analysis

   • Alert your team in real time

5. (Optional) Combine with Contextual or Keyword Filters
   You can tailor responses based on ad campaign content or expected intent.

Example Use Case

You're promoting a free trial of your SaaS product through a Facebook ad. When a user clicks the ad and sends a WhatsApp message:

1. The New Ad Message Received event is triggered

2. Botassium welcomes the user and asks a qualifying question

3. Their details are stored and tagged as “Facebook Lead”

4. A team member is notified for quick follow-up

This event works with Meta ad platforms (Facebook and Instagram) that use Click-to-WhatsApp campaigns. It’s especially valuable in lead generation, sales funnels, CRM tagging, retargeting workflows, and campaign performance tracking.